Insights Type: Articles

As an amateur guitar player, I get lots and lots of guitar-related emails from descriptively named outfits like Guitar Instructor.com,

OK, I’ve been whitening my teeth lately, so I’ve been paying more attention to the naming of tooth whitening products.

While education policy has been a heated topic for the last decade, I wanted to look at recent government programs

Robert Krulwich, who writes a “sciencey” blog at NPR, just gave a wonderful run-down of the history of the word

We love working with Doremus on naming and branding projects. Working with Doremus, we developed ClearCurve for Corning. We’ve also

When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for

I love running across great brand names, and this week it was Naked Pizza. Here’s a name that not only

I love technology and enjoy keeping a close eye on developing trends. The other day I was reading an article

Ah, romance. Chocolates and roses, stolen kisses and sexy lingerie…and of course, the predatory exploits of the ancient Roman Empire.

Just like TV Tropes, Reddit can be a great/horrible time waster. I generally don’t go there unless someone I trust