Doremus Video Goes Viral: A Day Made of Glass… Made Possible by Corning.


We love working with Doremus on naming and branding projects. Working with Doremus, we developed ClearCurve for Corning. We’ve also completed some names for a few other exciting upcoming projects too.

On the branding front, Doremus has created an stunning video of the futuristic applications of Corning’s glass technologies. At almost 4.5 million views, it’s gone viral. Strong work, Doremus.


How to develop a perfect name for your company, product, or service
December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless