Principal & Project Lead
Mark is a renowned naming and branding professional with almost 30 years of experience building global brands. From portfolio strategy and positioning to name development and design, there isn’t a brand development initiative he hasn’t seen or overseen, and his clients have included heavy hitters in virtually every B2B and B2C industry, including The Home Depot, Stryker, Volkswagen, Sub-Zero, Time Warner, Starbucks, Boston Scientific, and The North Face.
A self-described branding gourmand, Mark has a voracious appetite for all things brand and is usually tapped to consult on the trickiest and most complex branding challenges. For this reason, he’s more inclined to chew your ear off about an emerging theory on brand positioning than how the Knicks are faring this season. When he’s not pondering the state of branding, Mark enjoys strumming his Eastman six-string, competitive erg rowing, and designing Catchword merch (yes, even some of his pastimes are brand development related).