catchword-Mark2

Mark Skoultchi

Principal & Project Lead

Mark is a veteran naming and branding professional with 30 years’ experience counseling clients in every aspect of product and company brand development. When he’s not steering a client toward a new naming or brand strategy or a final brand name selection, he enjoys strumming guitars, building websites for friends, and spending quality time with his wife and two kids.

As head of Catchword’s East Coast operations, he’s typically the project lead on all right coast accounts, and recently managed projects for Volkswagen, McDonald’s, Kellogg’s, and PwC. He graduated from Brandeis University with a BA in History, and earned his JD from the State University of New York at Buffalo. Go Bills! Actually, he’s not much of a sports fan.