Lea has spent 15 years building, evolving, and transforming brands for clients like American Express, Meta, Wyndham, GE, BlueCross BlueShield, TSMC, General Motors, HBO, Bayer, 3M, and Habitat for Humanity. Prior to joining Catchword, Lea led Siegel+Gale’s global naming practice, where she and her team ran major strategic and creative initiatives for a wide spectrum of clients. Throughout her career, Lea has been energized by the alchemy of turning brilliant ideas into reality—it’s what she loves to do.

Before her career in branding, Lea studied Chinese history and language at the University of Pennsylvania and was a Fulbright Scholar in China. These days, Lea lives in Brooklyn with her husband, Alex, where she spends much of her free time making improvements to their brownstone home, hanging out with family, birdwatching, and ignoring her viola.