Service Type: Tagline

The Nature Conservancy

Added “on Earth” to the existing tagline to anchor it in the natural world, and give it urgency and heft

HireRight

"Intelligence to move forward," new tagline that communicates the company's thoughtfulness and accurate, actionable data

ICQ

"Everybody, Everywhere," new tagline for ICQ, the very first instant-messaging company

American Red Cross

"Do more than cross your fingers," slogan for emergency-preparedness campaign

Asian American Civic Association

Tagline covering a variety of immigrant services: "Educate. Empower. Employ."

Don’t know your Aphesis from your Euphemism?