Tagline development for ICQ

The very first instant-messaging company, ICQ had morphed into a one-stop shop for connecting people. Text messaging, video, voice, mobile phone: you name it, they did it. Their tagline needed to appeal to their youthful base, yet be simple enough for a global audience. This tagline had a powerful message that got right to the heart of the brand: limitless personal connections. “Everybody, everywhere.” Couldn’t get simpler.