Service Type: Product Naming

Cineos product naming by Catchword

Cineos

Philips’s line of slim, lightweight TVs that capture the clarity and vividness of a big-screen cinema experience

Ahold private label soda brand packaging — product line name developed by Catchword Branding

Ahold Sodas

Entire line of private-label sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Beverage Naming

Acadia

Bottled natural spring water for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Adobe AIR product naming by Catchword

Adobe AIR

Adobe’s game-changing software platform, which sits atop any operating system and functions seamlessly and invisibly

AirCraft

Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™

Apture domain name by Catchword

Apture

Domain name for Apture, a tool that lets readers get contextual info without leaving a web page (later acquired by Google)

Case Study

Asana

The leading business productivity company and its platform that seamlessly integrates work-related applications

Adobe Atmosphere

Adobe’s application for creating web-based 3D worlds that can be accessed in real time with any browser

Allstate MarketSmart insurance product brand logo — sub-brand name created by Catchword Branding

Allstate MarketSmart

Fixed annuity for Allstate, the second-largest personal insurer in the nation

Asensia domain name by Catchword

Asensia

Domain name for Asensia, a dietary supplement that helps boost progesterone levels and improve women’s hormone balance

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