Service Type: Product Naming

ClearLead platform naming by Catchword

ClearLead

Microsoft's web-based lead-management platform that automates lead creation, maintenance, and follow-up

Clear Splash product naming by Catchword

Clear Splash

Private-label line of zero-calorie, fruit-flavored sparkling water for Ahold (parent of Giant Food and Stop & Shop)

Tech toy naming

LeapFrog ClickStart

LeapFrog’s introductory computer for preschoolers, which won Parenting Magazine's Mom-Tested Toy of the Year

Converse Chuck II

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand

Coresuite product naming by Catchword

Coresuite

Suite of cloud-based mobile business solutions that manage core aspects of customer relations and sales

Corning ClearCurve

Corning’s ultra-flexible fiber-optic technology, which bends and curves around tight spaces

Corning Concore Glass product naming by Catchword

Corning Concore Glass

Corning’s new type of ion-exchanged glass, which integrates cover glass and sensor plate functions

BlackBerry Active Frames product naming by Catchword

BlackBerry Active Frames

BlackBerry feature that lets users view all their favorite apps that are running at any given time

BlackBerry Natural Sound product naming by Catchword

BlackBerry Natural Sound

Blackberry's advanced audio technology for voice and video calls that enhances clarity and realism

BlackBerry

(Formerly Research In Motion, RIM) Creator of the first smartphone and its new lines

Don’t know your Aphesis from your Euphemism?