Service Type: Product Naming

Key2 product naming by Catchword

Key2

Exagen Diagnostics’s two genomic tests that identify women at low risk of cancer recurrence

Pampers First Steps

Pampers EasyUps' line of absorbent training pants for toddlers

Fitbit One

Fitbit's wearable fitness tracker that enables you to track steps, stairs, calories, sleep, and more with one device

Fitbit Blaze product naming by Catchword

Fitbit Blaze

Fitbit’s stylish fitness smart watch with all-day tracking, GPS, music control, and call, text, and calendar alerts

Fitbit Charge product naming by Catchword

Fitbit Charge

Fitbit’s high-performance wristband with all-day tracking, real-time stats, and caller ID functionality

Naming an early education learning tool

LeapFrog Fly Fusion

The upgrade to LeapFrog's Fly—a ballpoint pen that plays games, makes music, reads aloud, and more

Freeslate CM Protégé product naming by Catchword

Freeslate CM Protégé

Freeslate’s family of automation solutions for specific laboratory processes, leveraging the capabilities of their larger CM3 system

Frontlines: Fuel of War

First-person shooter game from THQ set in a world war over oil

Fusive product naming by Catchword

Fusive

Belkin's Bluetooth wireless speaker combining power, clarity, and four different sound modes

Allstate GoodForLife

Allstate’s innovative life-insurance program offering coverage for critical medical needs during one’s lifetime

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