Service Type: Product Naming

Muffin Tops product naming by Catchword

Muffin Tops

Malt-O-Meal’s cereal combining the flavor of blueberries with the taste of fresh-baked muffins

MX Unleashed

THQ's off-road motocross racing game, hailed as "even more fun than the real thing"

Natrelle

Allergan’s line of saline and silicone gel implants designed for breast enhancement, augmentation, and reconstruction

Case Study

Nature’s Promise

Line of 500+ natural/organic products for Ahold (parent of Giant Food, Stop & Shop, and Martin's)

Nimbler company naming by Catchword

Nimbler

Helped name a company and its app that matches transportation demand with supply

Nokia

Business product naming architecture and strategy for global communications and IT giant

Online Guardian product naming by Catchword

Online Guardian

Trend Micro’s software that lets parents monitor their kids’ Internet and social media activity and take steps to protect them

K-Y Sensual Mist product naming by Catchword

K-Y Sensual Mist

K-Y’s new, fun way to apply lubricant: a sensuous spray

Kyocera Deco, Tempo, Lingo

Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera

Lish

Payvment’s social commerce platform, where Facebook shoppers can discover the hottest trends and coolest products

Don’t know your Aphesis from your Euphemism?