Service Type: Product Naming

Consumer technology company naming

Ripple Networks

Renamed ActiveMaps, whose in-store screens deliver news, weather, entertainment, and customized content

Midwest Airlines Saver Service product naming by Catchword

Midwest Airlines Saver Service

Midwest Airlines' low-fare, low-frills offering for leisure travelers

Scriptive company naming by Catchword

Scriptive

Domain name for Scriptive, a software company and its app that helps people find Christian scripture personalized to their needs

Securest

"Securest: Safety and comfort you can trust," name and tagline for Rhodia's flame-resistant sleepwear fabric

Shomi

Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw

Midwest Airlines Signature Service product naming by Catchword

Midwest Airlines Signature Service

Midwest Airlines' premium offering for business customers

Intel Optane

Intel’s revolutionary technology that combines the speed of RAM with the resilience of hard-drive memory

Palm Prē

Palm’s new smartphone, which has a prescient ability to anticipate users’ needs

Adobe Photoshop Elements

Adobe’s smaller-lighter-friendlier version of Photoshop (for non-professionals)

PipSqueak product naming by Catchword

PipSqueak

Small Bluetooth device that alerts cellphone owners to incoming calls and other events

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