Service Type: Product Naming

Zazz product naming by Catchword

Spin

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Spirit Storm

Kabam’s highly immersive action role-playing game for mobile devices

Sprize

Gap’s innovative customer rewards program, which automatically credits shoppers when prices drop after a purchase

SquareTrade

Independent, award-winning warranty provider (named one of the top 100 websites of 2010 by PC Magazine) and its product

Stampede Light product naming by Catchword

Stampede Light

The first government-approved beer with added B-vitamins

Case Study

Starbucks Refreshers

Starbucks’ line of sparkling energy-boosting beverages

Sterling product naming by Catchword

Sterling

Private-label ginger ale and club soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

StyleFind

InStyle magazine’s new website, where fashionistas can use highly customizable searches to find the styles they want

SunPop product naming by Catchword

SunPop

Line of fruit-flavored sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Swashies product naming by Catchword

Swashies

Paper Magic’s line of kids’ stickers that wash off walls with ease

Don’t know your Aphesis from your Euphemism?