Service Type: Product Naming

Zazz product naming by Catchword

Zazz

Private-label line of flavored seltzers for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Zillio

"Zillio: A zillion ways to play math," a math game for elementary school kids that’s as educational as it is fun

LeapFrog Zippity

Lively educational game system from LeapFrog (co-branded with Disney) that keeps preschoolers moving and learning

Zolio platform naming by Catchword

Zolio

Company and its online platform that enables investment management candidates to prove themselves with simulated trading

Zostavax

Merck’s shingles vaccine (from “vaccine” and “Herpes Zoster,” the name for shingles)

Case Study
Fitbit Zip, One, Flex, and Force fitness tracker product line logos — sub-brand names by Catchword Branding

Fitbit Wearables

Naming wearable fitness trackers for Fitbit

OSIsoft PI Coresight product naming by Catchword

OSIsoft PI Coresight

Web-based tool that lets the user quickly and easily analyze enterprise-wide data in the OSIsoft PI System

Plantronics Backbeat Pro product naming by Catchword

Plantronics Backbeat Pro

Top-of-the-line, wireless headset for home and office use from audio giant Plantronics

Sofritas

Helped Chipotle name its new meat alternative ingredient (“sofrito” is “lightly fried” in Spanish)

Spalding Infusion

Ingredient brand for Spalding’s in-ball micro pump that keeps sports balls inflated

Don’t know your Aphesis from your Euphemism?