Service Type: Product Naming

Fitbit Flex product naming by Catchword

Fitbit Flex

Fitbit's first wristband fitness tracker, which made fitness fashionable and comfortable

Fitbit Force product naming by Catchword

Fitbit Force

A fitness wristband to be reckoned with, featuring an easy-to-read OLED display

Case Study

Corning Fibrance

Naming Corning's revolutionary light-diffusing fiber technology that bends without loss of color or light

Hitachi Lumada

Hitachi’s core IoT platform for developing digital solutions, services, and technologies that turn data into insights

Allstate MarketSmart insurance product brand logo — sub-brand name created by Catchword Branding

Allstate Whole Life Advantage

Whole life insurance for Allstate, the second-largest personal insurer in the nation

Keysight IntegraVision product naming by Catchword

Keysight IntegraVision

Quick and interactive power analyzers that enables R&D engineers to measure and visualize

Corning Willow Glass product naming by Catchword

Corning Willow Glass

Corning's advanced, flexible screen to be used in making bendable mobile devices like smartphones and smart watches.

Wells Fargo My Money Map product naming by Catchword

Wells Fargo My Money Map

App that allows customers to establish short- and long-term goals and budgets, and view their finances in a whole new way.

Trimble Pulse

Software platform that enables the delivery of field service excellence

Splashdown: Rides Gone Wild

THQ's epic jet-ski race around the world

Don’t know your Aphesis from your Euphemism?