Service Type: Brand Architecture

Global leader in designing, manufacturing & servicing infrastructure tech for IT networks from the cloud to the edge

Brand architecture and naming strategy for a leader in molecular diagnostics, part of global life sciences giant Danaher

Brand architecture, naming strategy, and naming protocol for CSI, a leader in medical devices that treat coronary disease

Brand architecture, naming protocol, and product naming for analytics software and credit scoring giant FICO (formerly Fair Isaac)

Full rebrand, including brand strategy, name, and visual identity, for educational publisher EDC's direct sales division

Naming strategy and equity study to determine the suitability of the TELUS International name and descriptor

An end-to-end digital manufacturing solution that automates 3D printing, accelerating product development and delivery

Naming and brand strategy for a line of sensing technologies for use in smartphones, tablets, and wearables

Ongoing naming architecture consultation and product naming for leading risk management solution company

Ongoing corporate and product naming strategy for the world’s #1 job site