Naming a leader in data center management software

When Raritan decided to spin off its Data Center Infrastructure Management (DCIM) software business, the company and Catchword agreed the name should steer clear of the “edgy tech” sound of its competitors and instead convey approachable confidence. The name should tell customers they’ve found a partner, not just a software company. Sunbird, a brightly colored variety of songbird, is friendly and warm, yet fits comfortably in the tech space. Because it evokes clear, vivid imagery, 
it’s easy to remember and a great springboard for visual identity. The implication of a comprehensive, bird’s-eye view reinforces that Sunbird’s solutions provide remarkable vision into data center workings.