Name and tagline development for Securest

Not all kids’ pajamas are created equal. If they’re flame retardant, they’re probably not very comfortable. And if they’re untreated, loose-fitting cotton, they’re probably not very safe. Securest (a leader in flame-retardant clothing and a brand name we created) had invented a technology that let fabrics be both comfortable and safe. Our tagline made that clear. Sweet dreams.