Magellan needed a name for their new line of GPS car devices. But these were not your typical GPS gadgets; they were beautifully designed, with crisp visual displays. They were also the first GPS devices to offer voice command. So, the product name needed to convey elegance as well as superb functionality. Maestro struck the right note, suggesting someone who guided you to your destination in style.
Client
Magellan Maestro
Industry
B2C Tech
Service
Product Naming
