Established in 2001, Maxihost had become a leader in bare metal cloud infrastructure, with solutions that combine the efficiency and security of bare metal with the automation capabilities of the cloud. This hybrid approach enables clients to deploy a dedicated server in a fraction of the time needed with other providers. Based in Sao Paulo, Brazil, the company has data centers in North and South America, Asia, Europe, and Australia and continues to expand its presence to ensure the fastest, most reliable server and network performance possible. The company had outgrown its limiting name—the company offers more than data hosting, plus host is now more commonly used to refer to website hosting. It turned to Catchword for a new name that both expresses the brand and can evolve with the company. The literal meaning of Latitude suggests the company’s global reach and direct line to a dedicated server, while the figurative communicates the company’s easygoing culture and the freedom its solutions give clients. In addition, the name combines LatAm and attitude, proudly signaling the company’s Latin American base.
