Healthcare naming for Clorox

Most folks may be unaware that Clorox has sold healthcare products directly to hospitals for years. When this expertise inspired a top quality line of caregiving products available directly to consumers for use at home, the company wanted a name that spoke to nurturing and healing but also carried the gravitas of serious, hospital-grade service. That’s when Clorox CareConcepts was born—a gentle yet trustworthy name conveying the quality care of hospitals, now available at home.