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Mobillcash wanted to rename their company and their new product, which enables consumers to make online payments with their cell phones. Most competitors’ names were boringly descriptive. We went looser, to stand out. Boku, coined from the French beaucoup (meaning “a lot”), got right to an emotional payoff: the feeling of abundance. The extreme shortness and easy spelling of Boku also paid dividends.
3645 Grand Avenue, Suite 206 Oakland, CA 94610
260 Madison Avenue
New York, NY 10016
3645 Grand Avenue, Suite 206
Oakland, CA 94610
260 Madison Avenue
New York, NY 10016