Event naming

Event naming

Catchword was chartered with naming a new annual event created by Dwayne Johnson and business partner Dany Garcia, herself a competitive body builder. Influenced by the pair’s experiences at fitness and entertainment conventions, this transformative experience will combine athletics, wellness, and entertainment for people at all fitness levels. The name Athleticon—like its founders—is bold, direct, and impactful.
Client
Athleticon
Industry
Lifestyle
Service
Product Naming
Athleticon-Featured-Image

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