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The Asian American Civic Association (AACA) went way beyond standard ESL services for immigrants. They offered job training, social services, even childcare. Their tagline needed to communicate all that, both internally and externally, and be understood by people with limited English. We consider taglines the haikus of marketing copy: short, sweet, and so satisfying when you get them right. This one was no exception.
3645 Grand Avenue, Suite 206 Oakland, CA 94610
260 Madison Avenue
New York, NY 10016
3645 Grand Avenue, Suite 206
Oakland, CA 94610
260 Madison Avenue
New York, NY 10016