How do you improve on a world-famous brand of photo-editing software? Adobe gave us the challenge of naming their smaller-lighter-friendlier version of Photoshop. It had to sound just as good as the classic app, while conveying that it was a product for non-professionals. The Elements name has since been extended to several other Adobe products, including Acrobat and Premiere.
Client
Adobe
Industry
B2C Tech
Service
Product Naming
