Adobe Systems acquired a dramatic new application for creating web-based 3D worlds accessible in real time using any browser. They needed a brand name that fit in the Adobe family and performed globally while differentiating the product from the competition.
Catchword embarked on an extensive creative exploration and conducted trademark research and linguistic checks to verify that our recommended candidates would be appropriate in all key markets.
The final selection, Atmosphere, communicates the ethereal sensation experienced when using the software. The familiar English word fits perfectly in the Adobe naming system, in the tradition of names such as Illustrator and Acrobat, and pairs well with the corporate brand with its alliterative A.
Client
Adobe
Adobe
Industry
B2C Tech
Service
Product Naming
