Insight Categories: Product Naming

A+
Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?
02.15.2022
A
Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how's the name?
01.17.2022
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021
Who could resist the opportunity to weigh in on a new pasta shape name?
04.08.2021
They say imitation is the highest form of flattery.
12.15.2020
B
At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand's strengths, there are some real issues with its name.
07.21.2020
In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood.
07.15.2020
C
December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 
12.19.2019
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless
08.13.2019
B
If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters,...
07.18.2019

Don’t know your Aphesis from your Euphemism?