Insight Categories: Product Naming

Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...

Our take on AI chatbot names and how they reflect our hope for, and fear of, AI

Does the new name cut the mustard?

Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come

What the brand names of vaginal care products tell us about society's views on women, and their bodies

Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But...

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or...

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Who could resist the opportunity to weigh in on a new pasta shape name?

They say imitation is the highest form of flattery.