Insight Categories: Product Naming

Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand

Our take on AI chatbot names and how they reflect our hope for, and fear of, AI

Does the new name cut the mustard?

Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come

What the brand names of vaginal care products tell us about society's views on women, and their bodies

Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or

Catchword is thrilled to share Allergan's announcement that the FDA has approved Vuity and it is now available by prescription.

OTTO is a friendly, reassuring name that, like this platform, wraps a lot of value into one streamlined package.

Catchword is thrilled to announce the launch of PerSe, the new portfolio of sensors that intelligently senses human presence for