Insight Categories: Naming Tips

You’ll always have multiple audiences for your product or company name. At the very least you have your customers and...

You should involve all key stakeholders from the very start of your naming project. Ask yourself, “Who has veto power?”...

Some people assume that all naming firms are basically the same. And, that evaluating any two naming firms is as...

You didn’t create your product or company overnight; so don’t expect to name it overnight either. Naming is a process...

Catchword has been in the naming business for ten years, and its founders even longer than that! Consequently, Catchword has...