Insight Categories: Naming Tips

Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred...

A brand advice column by Brandy Monakir – Strategist & Good Listener. Hi Everyone! My name’s Brandy Monakir, and I’m...

As mentioned earlier in this very blog, I was honored to be part of the Perfect Business Summit in Las...

Sometimes, properly conducted focus group research can provide a useful data point when evaluating brand name candidates. On the other...

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part...

When do you need an exact .com—and when can you get away without one? How do you go about finding...

Not every company needs (or can afford) a naming company, and not all naming companies are created equal. In this...

From the completely fanciful to the highly descriptive, from numbers and acronyms to foreign languages and coined words: there are...

Think you can vet a brand name destined for a foreign country simply by running it by someone you know...

We’ve seen it time and again: evaluating name candidates for a new brand can be an emotional minefield. Idiosyncratic associations...