Insight Categories: Naming Tips

Hop on over to Domain Name Advice to read the blog I wrote about business names and domains. It’s a...

This guest post originally appeared at MarketingProfs.  Naming your new company or product is a huge opportunity. Get it right,...

Several people have asked me, “Hey, have you read that novel with Eunice Park as one of the main characters?” And...

If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed...

Secrecy is a key ingredient in any naming project. Without it you court disaster, risking time, money, and marketing impact....

Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin...

As branding experts, we’re always on the lookout for new naming opportunities. Technology provides plenty, from usernames to blog titles....

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the...

For someone in the naming business, Alexander McQueen’s 1922 book How to Name Baby without Handicapping It for Life is downright spooky....

We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to...