Insight Categories: Company Naming

Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...

Why the new name is a safe choice for the Facebook parent

Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come

Global leader in CX Sitel Group has rebranded as Foundever. International naming is tough, but they could've found better.

You created the perfect brand name for your new business. Now what? Our experts have assembled this handy checklist.

What the brand names of vaginal care products tell us about society's views on women, and their bodies

How to develop a perfect name for your company, product, or service

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”

Cautionary tales from the naming trenches

Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into...