Insight Categories: Company Naming

Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...
01.31.2024
B+
Why the new name is a safe choice for the Facebook parent
07.07.2023
Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come
05.05.2023
C
Global leader in CX Sitel Group has rebranded as Foundever. International naming is tough, but they could've found better.
04.27.2023
You created the perfect brand name for your new business. Now what? Our experts have assembled this handy checklist.
04.18.2023
What the brand names of vaginal care products tell us about society's views on women, and their bodies
03.31.2023
How to develop a perfect name for your company, product, or service
02.23.2023
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The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”
06.02.2022
Cautionary tales from the naming trenches
03.01.2022
A
Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into...
11.10.2021

Don’t know your Aphesis from your Euphemism?