Insight Categories: Company Naming

How to develop a perfect name for your company, product, or service
08.15.2022
B-
The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”
06.02.2022
Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your...
03.01.2022
A
Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into new directions.
11.10.2021
B-
BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of bottled water company Nestlé Waters North America.
08.23.2021
C-
It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.
05.31.2021
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021
A-
This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?
02.17.2021
Is Rabobank a naming felony or just fun to say?
10.24.2020
B
At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand's strengths, there are some real issues with its name.
07.21.2020

Don’t know your Aphesis from your Euphemism?