Insight Categories: CatchThis News

Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...

Our take on AI chatbot names and how they reflect our hope for, and fear of, AI

What the brand names of vaginal care products tell us about society's views on women, and their bodies

The annual electronics show provides a bevy of brand names to review. See which hold a charge.

GE is separating into three public companies. GE HealthCare will, logically, focus on healthcare, GE Aerospace on aerospace, and GE Vernova...

Clearly, Haleon has come out of the gate a strong company, but what about its name?

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”

Cautionary tales from the naming trenches

Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But...

Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its...