Insight Categories: Branding

Tea for what ails you. Tea to help you fall in love (no promises here, at least not in that...

I don’t know about yours, but my neighborhood is suddenly covered in ads for Grape-Nuts. The marketing slant is one...

We here at Catchword Global Headquarters are big fans of caffeine – we never got that diet Coke dispenser installed,...

In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come...

As the Beijing Olympics draw closer China is back in the forefront of the world’s consciousness. Western companies have been...

Occasionally we encounter start-up technology clients who tell us they want their name to be so popular it gets turned...

Ten years ago this spring, three youngish whippersnappers, bright-eyed and bushy-tailed, opened the doors at Catchword Branding. Since then, we’ve...

We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and...

I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the...

In honor of Saint Patrick’s Day, Catchword’s naming leprechauns have been busy compiling statistics on Green names and implications for...