As the Beijing Olympics draw closer China is back in the forefront of the world’s consciousness. Western companies have been drawn to the promise of China’s enormous market potential for decades but there are complicated issues to consider when launching your brand in this incredible country. Checking in with some naming experts will definitely wade through language and cultural obstacles. Here’s a piece published recently about the nuances of brand naming in China by our very own Burt Alper. Click here to read Burt’s article.