Taking your brand name to China


As the Beijing Olympics draw closer China is back in the forefront of the world’s consciousness. Western companies have been drawn to the promise of China’s enormous market potential for decades but there are complicated issues to consider when launching your brand in this incredible country. Checking in with some naming experts will definitely wade through language and cultural obstacles. Here’s a piece published recently about the nuances of brand naming in China by our very own Burt Alper. Click here to read Burt’s article.


How to develop a perfect name for your company, product, or service
December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless