Industry: Lifestyle

Fancy Feast Broths product naming by Catchword

Fancy Feast Broths

Purina’s innovative gourmet broths for cats

Extensa product naming by Catchword

Extensa

Toyo’s tire line that provides extended tread life for a wide range of cars and minivans

Dockers Apparel

Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands

Case Study

LeapFrog Didj

LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun

Crazy 8

Gymboree's line of fashionable, affordable kids’ clothes and retail stores

Converse Chuck II

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand

Carefree Sleepwear

Nighttime version of J&J’s Carefree Pantiliners with the comfort and softness of fine apparel

Carefree Guideliner product naming by Catchword

Carefree Guideliner

Carefree's pantiliner system, which guides women to the right level of pantiliner protection for their needs

AirCraft

Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™

Beyond the Scale product naming by Catchword

Beyond the Scale

Weight Watchers’ ultra-personalized program for healthful eating, fitness, and fulfillment

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