Industry: Food & Beverage

Stampede Light product naming by Catchword

Stampede Light

The first government-approved beer with added B-vitamins

Zazz product naming by Catchword

Spin

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Sofritas

Helped Chipotle name its new meat alternative ingredient (“sofrito” is “lightly fried” in Spanish)

Quist product naming by Catchword

Quist

Private-label lemon-lime soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Rancher’s Reserve

Safeway’s top-of-the-line steaks, roasts, ribs, and other fresh beef products

Ramp product naming by Catchword

Ramp

Private-label high-energy soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Rally product naming by Catchword

Rally

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Pureau domain name by Catchword

Pureau

Domain name for Pureau, First Quality Enterprise’s bottled water that undergoes a 10-step purification process

Plenish

Pioneer’s heart-healthy soybean oil

Case Study

Nature’s Promise

Line of 500+ natural/organic products for Ahold (parent of Giant Food, Stop & Shop, and Martin's)

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