Industry: Food & Beverage

Case Study

Popchips

Naming the original healthier, lighter potato chip snacks

Sunrise Valley product naming by Catchword

Sunrise Valley

Line of frozen juice concentrates for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Simply Good

Family of all-natural nutritional bars from Atkins Nutritionals

Oasis product naming by Catchword

Oasis

Line of nutrition and energy bars from Balance/Kraft

Pepsi Blue

Pepsi's iconic berry blue carbonated soft drink

Feedback Farm company naming by Catchword

Feedback Farm

Farm that uses insects and novel methods of bioconversion to create sustainable agricultural ecosystems

Zazz product naming by Catchword

Zazz

Private-label line of flavored seltzers for international food retailer Ahold (parent of Giant Food and Stop & Shop)

SunPop product naming by Catchword

SunPop

Line of fruit-flavored sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Sterling product naming by Catchword

Sterling

Private-label ginger ale and club soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Case Study

Starbucks Refreshers

Starbucks’ line of sparkling energy-boosting beverages

Don’t know your Aphesis from your Euphemism?