Green Dot: The Evolution of the Starbucks Logo

Share

First there was Nike’s transformation into the Swoosh. Soon there will just be the Green Dot.

(Note: We stumbled on this graphic on Tumblr. We did not create it ourselves.)

RELATED INSIGHTS

What do expert namers think of the proliferation of "Deep" names? Catchword's take in The Washington Post
02.18.2025
Fast Company tapped the Catchword team to evaluate Dell's new brand architecture. Spoiler: great strategy, meh naming
01.09.2025

Maria is Co-Founder & Creative Director of Catchword Branding and has personally created hundreds of brand names, including Asana, Upwork, Vudu, and

11.25.2024