Insights & Resources

What do expert namers think of the proliferation of "Deep" names? Catchword's take in The Washington Post

Fast Company tapped the Catchword team to evaluate Dell's new brand architecture. Spoiler: great strategy, meh naming

Maria is Co-Founder & Creative Director of Catchword Branding and has personally created hundreds of brand names, including Asana, Upwork, Vudu, and

A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers

Do your favorite pet names date from 10, 100, or 1000 years ago?

Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand

Catchword Branding is an agency that provides sustainable branding strategies and solutions to diverse clients worldwide. They specialize in creating

Whether you’re a fan of the drug name Zepbound or, like one X user, think it sounds like “an off

Katy Steinmetz, one of our Creative Directors, checked up on the big rebrand in Fast Company

What IS happening?!

C2A has tapped veteran namer and Catchword creative director Erin Milnes to serve on the Branding panel for its 2023

Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come

What the brand names of vaginal care products tell us about society's views on women, and their bodies

Catchword is delighted to announce the launch of PaperPie, the new brand for Educational Development Corporation’s home business/D2C subsidiary, UBAM

Happy Holidays! 2022 was a busy year for Catchword! We were grateful to once again work with an exceptional roster