Put me in, Coach! Name review of Tapestry

Tapestry logo
Fashion powerhouse Coach surprised the world by announcing that its parent company -- which recently acquired Kate Spade and Stuart Weitzman -- will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the...
By |October 17th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Put me in, Coach! Name review of Tapestry

Uniquely meh: Name review of Uniquely J

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told...
By |October 12th, 2017|Branding, CatchThis News, Company Naming, Name Reviews|Comments Off on Uniquely meh: Name review of Uniquely J

Culturally tone-deaf: Bodega name review

Bodega cabinet stocked with snacks
As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner...
By |September 29th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Culturally tone-deaf: Bodega name review

A long, slow crumble: Name review of Android Oreo

The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth,...
By |September 13th, 2017|CatchThis News, Name Reviews|Comments Off on A long, slow crumble: Name review of Android Oreo

Soundscaping revolution: Plantronics rolls out Habitat

Catchword names Plantronics Habitat
Long-time Catchword client and audio pioneer Plantronics has unveiled an innovative solution to the chaos of the open office: Habitat Soundscaping. Using nature-inspired audio and visuals, coupled with responsive software, Habitat transforms dysfunctional offices into peaceful spaces where people can focus...
By |August 29th, 2017|CatchThis News, Catchword Naming Work, Product Naming|Comments Off on Soundscaping revolution: Plantronics rolls out Habitat

Punny in Portland

Punny names in Portland
The City of Roses has a nose for puns. Enjoyed these while visiting Portland for pre-eclipse fun:           This last is especially cute given Portland's food truck lifestyle. Off the Grid may have started in San...
By |August 24th, 2017|CatchThis News, Fun Stuff|Comments Off on Punny in Portland

How to name a product

Catchword founder Maria Cypher featured in Collective Hub
Full story here: Collective Hub Issue 48: Startup Special - How to Name a ProductWith two decades in the name game behind her, co-founder of Catchword, Maria Cypher, has christened countless products ... She takes us through the process of...
By |August 23rd, 2017|Catchword in the News, Product Naming|Comments Off on How to name a product

Vudu in TechCrunch

Vudu, named by Catchword, in TechCrunch
As reported earlier this month, Walmart’s streaming service Vudu has now arrived on Apple TV… with a few limitations. The new app allows you to watch the movies and shows saved to your Vudu library, including those you’ve added by way of...
By |August 22nd, 2017|Our Names in the News|Comments Off on Vudu in TechCrunch

Catchword founder Maria Cypher interviewed in Collective Hub

Catchword founder Maria Cypher featured in Collective Hub
Who does multimedia powerhouse Collective Hub turn to for advice about brand naming? Why, Catchword co-founder and executive creative director Maria Cypher, of course! Read Maria's recommendations in the current print issue or download here: Collective Hub 48_At Work_Name a...
By |August 17th, 2017|CatchThis News, Naming Tips|Comments Off on Catchword founder Maria Cypher interviewed in Collective Hub

The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar