Why Samsung’s name for its personal assistant may twist quite a few tongues

Catchword in Washington Post
If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.” The “x” in...
By |March 23rd, 2017|Catchword in the News, Product Naming|Comments Off on Why Samsung’s name for its personal assistant may twist quite a few tongues

Skinnygirl auf Deutschland

Skinny Bitch beverage
Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy and aggressive, but perhaps the word doesn't have the same connotation abroad. (Photo courtesy Werner Brandl c. 2017)Thanks to Werner...
By |March 23rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on Skinnygirl auf Deutschland

Polly want to savor the journey? Name review of Véa crackers

vea
If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar...
By |March 8th, 2017|CatchThis News, Name Reviews|Comments Off on Polly want to savor the journey? Name review of Véa crackers

HP WorkWise in TechRadar Pro

TechRadar Pro logo
HP, like every other Windows-bent PC firm, has made its mission to outdo Microsoft’s own Surface line, especially in the workplace. The second attempt from HP, unveiled in Barcelona at MWC 2017, seems better suited than ever to enamor employees...
By |February 27th, 2017|Our Names in the News|Comments Off on HP WorkWise in TechRadar Pro

6 Tips for Naming Your Business from a Business Naming Expert

Laurel Sutton, naming expert at Catchword
It is a mistake for businesses to leave naming to the end when starting a business, says Laurel Sutton, principal at Catchword Brand Name Development. (Photo: Laurel Sutton) From researching web domains to avoiding made-up words, follow this expert's advice....
By |February 27th, 2017|Catchword in the News|Comments Off on 6 Tips for Naming Your Business from a Business Naming Expert

Come again? Name review of Caavo home entertainment system

Caavo
from www.caavo.com Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason...
By |February 14th, 2017|CatchThis News, Company Naming, Name Reviews, Product Naming|Comments Off on Come again? Name review of Caavo home entertainment system

Stadium Naming Fumbles and Fouls

Talking_Stick_Resort_Arena (2)
If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to...
By |January 31st, 2017|Branding, CatchThis News, In-the-News|Comments Off on Stadium Naming Fumbles and Fouls

Knockoff fragrance naming: may not smell as sweet, but way more entertaining

Preferred Fragrance knockoffs
Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn't been...
By |January 26th, 2017|Branding, CatchThis News, Fun Stuff, Product Naming, Trademark|Comments Off on Knockoff fragrance naming: may not smell as sweet, but way more entertaining

The pseudoscience of pseudonyms: Tips for pen-name, stage-name, or nickname creation

Spy
Now is the time of year where you can read about all the top baby names from 2016, and all the predicted baby name trends of 2017. But as I was perusing those lists, I saw a news story about...
By |January 18th, 2017|CatchThis News, Fun Stuff, Naming Tips|Comments Off on The pseudoscience of pseudonyms: Tips for pen-name, stage-name, or nickname creation

gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost

top-10-gtlds
It’s been more than two years since the new gTLDs started to be released. Meant to provide companies and individuals with a plethora of options for where to register their domains, these extensions inspired betting left and right as to...
By |January 4th, 2017|CatchThis News, Domain Names, In-the-News|Comments Off on gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost