What’s the Gig deal? Name review of Gig car share

Gig Car
The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means...
By |June 8th, 2017|CatchThis News, Name Reviews|Comments Off on What’s the Gig deal? Name review of Gig car share

About face! Name review of Dotdash

Dotdash
In the tech world, if you don't evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at...
By |May 18th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on About face! Name review of Dotdash

Catchword celebrates 19 years of naming

Catchword top naming agency in recently updated Tribune Tower
May 1998 -- Bill Clinton is in the White House, buffeted by the Lewinsky scandal, while the Department of Justice and 20 states file an anti-trust case against Microsoft. The Dow Jones has blown past the 9,000 mark for the...
By |May 9th, 2017|CatchThis News, Catchword, In-the-News|Comments Off on Catchword celebrates 19 years of naming

Intel Optane featured on Curiosity.com

Catchword's Intel Optane on Curiosity.com
Learn about the power of Intel Optane in this entertaining and informative video. Learn about the power of Intel Optane in this entertaining and informative video.
By |May 3rd, 2017|Our Names in the News|Comments Off on Intel Optane featured on Curiosity.com

Clutch features Catchword as Leading Naming Agency for 2017

Catchword Top Naming Agency 2017
We at Catchword are very proud to announce our selection as a Clutch Leading Naming Agency for 2017. Clutch, a top ratings platform for professional service agencies, helps businesses find the best creative services partner through extensive research and customer reviews. Catchword...
By |May 2nd, 2017|CatchThis News, In-the-News|Comments Off on Clutch features Catchword as Leading Naming Agency for 2017

Upwork in New York Times

New-York-Times-Logo
Don’t listen to President Trump. Going back to the good old days will cost us.   Shortly after Donald Trump was elected president, John Solak, a resident of Binghamton, N.Y., began lobbying the city to rename its Main Street “Trump...
By |April 26th, 2017|Company Naming, Our Names in the News|Comments Off on Upwork in New York Times

How the mighty have fallen: Name review of Oath and Altaba 

Via Verizon Executive Tim Armstrong's Twitter
A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact...
By |April 13th, 2017|CatchThis News, Name Reviews|Comments Off on How the mighty have fallen: Name review of Oath and Altaba 

Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Got Milk
We all remember the California Milk Processor Board's famous question. But before we can ask ourselves if we've got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride...
By |April 4th, 2017|CatchThis News, In-the-News, Language Use, Product Naming|Comments Off on Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Catchword’s Laurel Sutton quoted in Washington Post

Catchword in Washington Post
Catchword's very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung's selection of "Bixby" for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant....
By |March 28th, 2017|CatchThis News, In-the-News, Product Naming|Comments Off on Catchword’s Laurel Sutton quoted in Washington Post

Why Samsung’s name for its personal assistant may twist quite a few tongues

Catchword in Washington Post
If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.” The “x” in...
By |March 23rd, 2017|Catchword in the News, Product Naming|Comments Off on Why Samsung’s name for its personal assistant may twist quite a few tongues