Upwork in New York Times

New-York-Times-Logo
Don’t listen to President Trump. Going back to the good old days will cost us.   Shortly after Donald Trump was elected president, John Solak, a resident of Binghamton, N.Y., began lobbying the city to rename its Main Street “Trump...
By |April 26th, 2017|Company Naming, Our Names in the News|Comments Off on Upwork in New York Times

How the mighty have fallen: Name review of Oath and Altaba 

Via Verizon Executive Tim Armstrong's Twitter
A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact...
By |April 13th, 2017|CatchThis News, Name Reviews|Comments Off on How the mighty have fallen: Name review of Oath and Altaba 

Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Got Milk
We all remember the California Milk Processor Board's famous question. But before we can ask ourselves if we've got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride...
By |April 4th, 2017|CatchThis News, In-the-News, Language Use, Product Naming|Comments Off on Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Catchword’s Laurel Sutton quoted in Washington Post

Catchword in Washington Post
Catchword's very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung's selection of "Bixby" for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant....
By |March 28th, 2017|CatchThis News, In-the-News, Product Naming|Comments Off on Catchword’s Laurel Sutton quoted in Washington Post

Why Samsung’s name for its personal assistant may twist quite a few tongues

Catchword in Washington Post
If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.” The “x” in...
By |March 23rd, 2017|Catchword in the News, Product Naming|Comments Off on Why Samsung’s name for its personal assistant may twist quite a few tongues

Skinnygirl in Deutschland

Skinny Bitch beverage
Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy and aggressive, but perhaps the word doesn't have the same connotation abroad. (Photo courtesy Werner Brandl c. 2017)Thanks to Werner...
By |March 23rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on Skinnygirl in Deutschland

Polly want to savor the journey? Name review of Véa crackers

vea
If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar...
By |March 8th, 2017|CatchThis News, Name Reviews|Comments Off on Polly want to savor the journey? Name review of Véa crackers

HP WorkWise in TechRadar Pro

TechRadar Pro logo
HP, like every other Windows-bent PC firm, has made its mission to outdo Microsoft’s own Surface line, especially in the workplace. The second attempt from HP, unveiled in Barcelona at MWC 2017, seems better suited than ever to enamor employees...
By |February 27th, 2017|Our Names in the News|Comments Off on HP WorkWise in TechRadar Pro

6 Tips for Naming Your Business from a Business Naming Expert

Laurel Sutton, naming expert at Catchword
It is a mistake for businesses to leave naming to the end when starting a business, says Laurel Sutton, principal at Catchword Brand Name Development. (Photo: Laurel Sutton) From researching web domains to avoiding made-up words, follow this expert's advice....
By |February 27th, 2017|Catchword in the News|Comments Off on 6 Tips for Naming Your Business from a Business Naming Expert

Come again? Name review of Caavo home entertainment system

Caavo
from www.caavo.com Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason...
By |February 14th, 2017|CatchThis News, Company Naming, Name Reviews, Product Naming|Comments Off on Come again? Name review of Caavo home entertainment system