Catchword founder Maria Cypher interviewed in Collective Hub

Catchword founder Maria Cypher featured in Collective Hub
Who does multimedia powerhouse Collective Hub turn to for advice about brand naming? Why, Catchword co-founder and executive creative director Maria Cypher, of course! Read Maria's recommendations in the current print issue or download here: Collective Hub 48_At Work_Name a...
By |August 17th, 2017|CatchThis News, Naming Tips|Comments Off on Catchword founder Maria Cypher interviewed in Collective Hub

The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Catchword’s Mark Skoultchi featured in Mental Floss

Catchword's Mark Skoultchi on professional naming
Catchword partner Mark Skoultchi offers some insights into the naming biz in "13 Secrets of Professional Naming Consultants," which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, "'The notion that namers are hippies and...
By |July 27th, 2017|CatchThis News, Catchword, Company Naming, Product Naming|Comments Off on Catchword’s Mark Skoultchi featured in Mental Floss

Brand naming in Silicon Valley is convoluted

Catchword quoted about company naming in Android Headlines
Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.The story of how Google got its name is well-established in the industry...
By |July 24th, 2017|Catchword in the News, Company Naming|Comments Off on Brand naming in Silicon Valley is convoluted

Corning Valor featured on CNBC

Corning Valor CNBC.com
Corning plans to "immediately" invest $500 million and create 1,000 new American jobs making a new glass for medical products, its CEO told CNBC on Thursday. The initiative is a collaboration with Merck and Pfizer and was announced at a "Made in America" event...
By |July 21st, 2017|Our Names in the News|Comments Off on Corning Valor featured on CNBC

Rooting for a winner: Name review of Dandelion

https://www.pexels.com/photo/white-dandelion-under-blue-sky-and-white-cloud-39669/
True story: when Alex was 5, his parents paid him 2 cents for every dandelion he pulled up from the yard. He probably exacerbated the problem by blowing the seeds off the top of every one he pulled up. But we tell...
By |July 20th, 2017|CatchThis News, Name Reviews|Comments Off on Rooting for a winner: Name review of Dandelion

13 secrets of professional naming consultants

Catchword's Mark Skoultchi on professional naming
When it comes to companies and products, names matter. A slick name makes a company sound trendy and cool, while a terrible name can have customers running into the arms of the competition. Unsurprisingly, many companies take the process very...
By |July 19th, 2017|Catchword in the News|Comments Off on 13 secrets of professional naming consultants

How tech firms like Google and Apple come up with names

Catchword in San Francisco Chronicle
Dandelion. Snapdragon. Plume. The words evoke images of flowers or a bird spreading its wings. But they’re names in the tech industry, too — a company that will focus on bringing geothermal energy systems to homes; a Qualcomm processor; and...
By |July 14th, 2017|Catchword in the News, Company Naming|Comments Off on How tech firms like Google and Apple come up with names

Emma & Noah still #1: Popular baby names 2016

Catchword - top baby names 2016
According to the Social Security Administration, the most popular baby names haven't changed much from the past few years, with old-fashioned and biblical being common themes. Emma is still the top baby name for girls. That's the third year in a...
By |June 22nd, 2017|CatchThis News, Fun Stuff, In-the-News|Comments Off on Emma & Noah still #1: Popular baby names 2016

What’s the Gig deal? Name review of Gig car share

The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means...
By |June 8th, 2017|CatchThis News, Name Reviews|Comments Off on What’s the Gig deal? Name review of Gig car share