Insights Type: Trends & Analysis

Say hi to the Catchword team at the International Trademark Association Annual Meeting, booth number 345, and enter our raffle

GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name

This week, Catchword's own Mark Skoultchi explores how a word's negative baggage can actually help a brand name carry more

Catchword co-founder Laurel Sutton recently spoke with BabyNames.com about celebrity names (baby and otherwise), personal brands, and other namely things

The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed Archer to suggest

Midterms are fast approaching, and all the candidates have at least one thing in common: they have names, many you

The City of Roses has a nose for puns.

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &

The International Trademark Association (INTA) annual meeting is next week in Seattle, and Catchword will be there for the first

You can accumulate a lot of numbers over 20 years. Our anniversary is fast approaching (Saturday!), so we’ve put together