Insights Type: Trends & Analysis

You might have heard that tax time is a’comin. And for some reason, even though it’s been the same date—April

Midol. Lysol. Maybelline. Kodak. Listerine. Oreo. Monsanto (edit: not a coined name; see comment below). What do these brand names

You might have heard that Time Warner is spinning off its magazine business, Time Inc. It’s saying farewell to People,

For someone in the naming business, Alexander McQueen’s 1922 book How to Name Baby without Handicapping It for Life is

We’re often asked how we create our names. Our answer is that naming is both an art and a science

We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to

A kiss may still be a kiss, but the names we call our lovers have definitely changed as time goes

Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges

At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you