Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of
So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your
As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part
Here at Catchword, we get a lot of inquiries from business owners of all types with one thing in common:
Anyone who has tried to name something will tell you, naming can be a battle, a chore, a quagmire, or
As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first
When product or company naming, I can’t tell you how many times a client will ask us for a brand
Hop on over to Domain Name Advice to read the blog I wrote about business names and domains. It’s a
Naming a new company is hard enough. Renaming it can be downright painful. (And expensive: the corporate rebranding of Andersen
Several people have asked me, “Hey, have you read that novel with Eunice Park as one of the main characters?”
