Plenty of companies use numbers in their name: Three Twins Ice Cream, Four Seasons Hotels, Six Flags, Nine West, and
Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates
A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of
This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here A good company name doesn’t
Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of
So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your
As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part
Here at Catchword, we get a lot of inquiries from business owners of all types with one thing in common:
Anyone who has tried to name something will tell you, naming can be a battle, a chore, a quagmire, or
As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first
