Insights Type: Tips/Guides

Hop on over to Domain Name Advice to read the blog I wrote about business names and domains. It’s a...

Naming a new company is hard enough. Renaming it can be downright painful. (And expensive: the corporate rebranding of Andersen...

Several people have asked me, “Hey, have you read that novel with Eunice Park as one of the main characters?” And...

If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed...

Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin...

Forget baby naming books. Look to the Federal government to help name your baby. Really. The Social Security Administration’s Popular Baby...

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the...

We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to...

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development...

Sometimes I may laugh or shake my head at a brand name that misses the mark, but it’s rare that...