Insights Type: Tips & Guides

Anyone who has tried to name something will tell you, naming can be a battle, a chore, a quagmire, or

As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first

When product or company naming, I can’t tell you how many times a client will ask us for a brand

Hop on over to Domain Name Advice to read the blog I wrote about business names and domains. It’s a

Naming a new company is hard enough. Renaming it can be downright painful. (And expensive: the corporate rebranding of Andersen

Several people have asked me, “Hey, have you read that novel with Eunice Park as one of the main characters?”

If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed

Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin

Forget baby naming books. Look to the Federal government to help name your baby. Really. The Social Security Administration’s Popular

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the