Insights Type: Articles

As you may know, here at Catchword we run a weekly online naming game called PopNamer. PopNamer is where we

This blog post originally appeared at the DuetsBlog. Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from

Used to be if you were looking to register a domain name, .com or .org were the way to go.

As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first

When product or company naming, I can’t tell you how many times a client will ask us for a brand

This article originally appeared at MarketProfs OK, you’ve bitten the bullet and decided to hire a naming firm for your

From the Greek term for “name-making”, onomatopoeia refers to the creation of a name by imitating the sound of the

A dish by any other name may taste as good (or bad), but when it comes to getting people to

As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process.

This blog post originally appeared at the DuetsBlog. Colorado is becoming known for being an altered state, and we don’t