Buzz, Bing, Zip: Onomatopoeia


From the Greek term for “name-making”, onomatopoeia refers to the creation of a name by imitating the sound of the thing or action to which it refers.  The Snap, Crackle, Pop of Rice Krispies is the classic example, but you might also think of a brand name that combines both alliteration and onomatopoeia:  Meow Mix – “Tastes so Good, Cats Ask for it by Name!®”  As a naming technique, onomatopoeia is especially appropriate when the sound associated with a product is an essential part of its brand personality.



Do your favorite pet names date from 10, 100, or 1000 years ago?
Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to...
Today is the start of Hispanic Heritage Month, during which we celebrate the histories, cultures, and contributions of Hispanic and...