Insights Type: Articles

Last month, after almost 3 years of hemorrhaging money, RadioShack filed for Chapter 11 bankruptcy. Facing growing irrelevancy in the...

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part...

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on...

You may have heard about the trademark controversy that bubbled up between Lagunitas and Sierra Nevada. Lagunitas sued Sierra Nevada,...

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a...

Aloha! Here’s your quick PopNamer digest. (For the uninitiated, PopNamer is where we ask you to dub the un-named whatchamacallits of...

As you may know, here at Catchword we run a weekly online naming game called PopNamer.  PopNamer is where we...

This blog post originally appeared at the DuetsBlog. Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from the...

Used to be if you were looking to register a domain name, .com or .org were the way to go....

As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first...