Insights Type: Articles

Who knew the Tolkein lexicon was the secret go-to for Big Pharma?

*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be...

You might have heard that tax time is a’comin. And for some reason, even though taxes are as inevitable as, well,...

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There...

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back...

Hello friends and lovers. Tis the season where drugstores become candy shoppes, dating websites rake it in, and reservations for two are...

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And...

Companies get bought and sold, folded in and spun off all the time. It’s a matter of business, of profits...

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers...

Here at Catchword, part of the onboarding process is to take the Namer’s Oath, swearing to only use our naming...