Insights Type: Articles

Here’s the truth behind what it really takes to succeed as a professional namer.

According to Rover.com, the number of pet names influenced by musicians, actors, royals, and other celebs is way up this...

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and...

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to...

The City of Roses has a nose for puns.

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &...

We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client...

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero...

According to the Social Security Administration, the most popular baby names haven’t changed much from the past few years, with...

A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride Act) that would ban non animal-based drinks from...