Insights Type: Articles

This blog post originally appeared at the DuetsBlog. You may be aware that there is a large sports arena located

This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite

This blog post originally appeared at Fast Company. What’s the go-to item on the restaurant menu when you want to

The Name Game – an oldie but a goodie – has stumped even the savviest brand experts. See if you

People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine,

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

The Name Game was a popular feature of Catchword’s old quarterly email newsletter. Our clients and friends had so much

I came upon a new Twittermeme called #CollectiveNouns this week. I love this one because it makes me giggle in

At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that

Sometimes I may laugh or shake my head at a brand name that misses the mark, but it’s rare that